Marketing Operations
The Operational Backbone That Gets Your Campaigns Out the Door.
Great marketing strategy fails when execution stalls — campaigns launch late, assets get lost, tracking breaks and reports are pieced together at the last minute.
Impetic marketing operations assistants handle the execution layer of your marketing: building and scheduling campaigns, organizing assets, setting up tracking, and keeping your automation and reporting running smoothly.
Marketing Operations Support
Campaign Execution
We build emails, landing pages and social posts from your briefs, QA every link and audience, and schedule them against your marketing calendar.
Automation & CRM Hygiene
Your assistant maintains lists, segments and automation workflows in your marketing platform, and keeps CRM data clean so campaigns reach the right people.
Tracking & Reporting
We set up UTMs and conversion tracking, pull campaign results from each channel, and deliver clear reports your team can act on.
Results You Can Expect
- Campaigns launched on time, every time
- Reliable tracking and cleaner data
- Hours of manual reporting taken off your team
- Strategists free to focus on strategy and creative
Our Process
Audit
We review your marketing stack, calendar and current workflows.
Systemize
We create checklists, naming conventions and reporting templates.
Execute
Your assistant runs day-to-day marketing operations with regular updates.
Scale Your Marketing Operations
Launch more campaigns with less operational drag.
Frequently Asked Questions
It covers the execution and systems side of marketing: campaign setup and deployment, asset management, tracking, automation maintenance and reporting.