Everyone's Fighting Over Google. Bing Is Where The Competition Forgot To Show Up.
Impetic is a Bing Ads agency that helps you reach a real, often-underestimated audience — usually at a lower cost-per-click than Google, because most of your competitors aren't even bidding there.
If your entire paid strategy is Google-only, you're leaving a chunk of your market — and cheaper clicks — untouched.
Bing gets dismissed constantly — "nobody uses Bing" is one of the most repeated lines in digital marketing, right up until someone actually checks the data. In reality, Bing (and its network across Microsoft Edge, Yahoo, and partner sites) reaches a meaningful, often higher-income audience that most competitors have written off entirely.
That's actually the opportunity. Less competition usually means lower cost-per-click, and an audience that isn't being bombarded by every other advertiser in your space.
The catch is that Bing Ads isn't identical to Google Ads — different audience behavior, different targeting options, different quirks in how campaigns perform. Treating it like a copy-paste of your Google account is exactly why a lot of businesses give up on it too early.
Your business becomes our business. We don't ignore an audience just because it's smaller — we go where the opportunity actually is.
What Sets Us Apart As A Bing Ads Agency
| What most agencies do | What Impetic does |
|---|---|
| Skip Bing entirely, or treat it as an afterthought | Build a dedicated Bing strategy, not a Google copy-paste |
| Import Google campaigns with no adjustments | Adjust targeting, bidding, and copy for Bing's actual audience |
| No real Bing specialist on staff | Dedicated Bing Ads specialist managing your account |
| Vague reporting mixed in with other channels | Clear reporting showing Bing's performance on its own |
| Set up once, rarely revisited | Ongoing management and optimization |
Most agencies treat Bing as a "nice to have" they get to eventually. As a dedicated Bing Ads agency, we treat it as a real channel worth managing properly — because for a lot of businesses, it quietly outperforms expectations once it's actually managed instead of ignored.
Specialized Bing Ads Services
Bing Ads Management
Our Bing Ads management covers everything from account setup to ongoing optimization — a dedicated Bing Ads manager on your account who understands how Bing's audience and platform actually differ from Google, not someone applying Google logic and hoping it translates.
Bing PPC & Pay-Per-Click Campaigns
Bing PPC ads work on the same pay-per-click model as Google — you pay when someone clicks — but with different bidding dynamics and usually lower competition. Our Bing Ads specialist builds campaigns around what actually performs on this platform, from keyword strategy to ad copy tailored for a different search behavior.
Bing Shopping Ads
For ecommerce businesses, Bing Shopping Ads put your products in front of shoppers who aren't seeing the same saturated Google Shopping results everyone else is fighting over. We handle feed setup, optimization, and ongoing management so your products actually show up for the right searches.
What Bing Ads Actually Cost
Bing Ads cost varies by industry and competition, same as any pay-per-click platform — but generally, cost-per-click on Bing tends to run lower than Google for comparable keywords, simply because fewer advertisers are bidding there.
Exact numbers depend on your market, so we'll give you real figures based on your specific keywords during a free audit rather than a generic industry average that may not apply to you.
How We Run Your Bing Campaigns
Audit
Review your current setup (or lack of one) and identify the real opportunity on Bing.
Build
Set up or restructure campaigns specifically for Bing's audience and bidding environment.
Launch & Optimize
Ongoing management, testing, and bid adjustments.
Report Clearly
Performance shown on its own, so you can see exactly what Bing is contributing.
Client Impact & Proven Results
Verified campaign outcomes delivered through targeted Microsoft & Bing advertising.
38% lower cost-per-click vs Google Ads
Northwest Financial / Financial Services
+145% Bing Shopping ad conversions
LuxeHome Goods / Ecommerce & Retail
Frequently Asked Questions
Stop Fighting Everyone Else For The Same Google Clicks.
There's an audience actively searching on Bing right now, with less competition and often lower costs. Let's go get them.
Your business will be our business — that's not a slogan, it's how we run every account.